With 70 thousand patients in over 20 countries, Tilray Medical is the biggest medical cannabis company in the world. Writing for them has involved not only crafting their personality and voice, but developing a monthly content calendar of social posts, emails and newsletters.
Every month, we search for interactive and engaging ways to support, inform, educate and entertain their patient base at @TilrayMedical.
In February, we made Valentine’s Day cards.
Here are the alts I wrote, in case you were curious.
Your love is the cure to my chronic condition.
Hey are you a terpene?
Because you smell amazing and make me feel great.
This year,
Will you be the CB1 to my CB2?
You’re like CBD Oil
You make me better in every way.
Are you an edible?
Because I could just eat you up.
Are you an edible?
Because you make me feel good all night long.
You must be an edible.
Because I can only sleep after an hour with you.
Marijuana
Be my valentine?
Hey are you a terpene?
Because you smell amazing and make me feel great.
This year,
Will you be the CB1 to my CB2?
You’re like CBD Oil
You make me better in every way.
Are you an edible?
Because I could just eat you up.
Are you an edible?
Because you make me feel good all night long.
You must be an edible.
Because I can only sleep after an hour with you.
Marijuana
Be my valentine?
Are you a THC gummy?
Because I want to start low and go slow
Are you a CB2 receptor?
Because I want you in me.
Did you know?
You have every ounce of my heart.
Let’s CBD oil up,
And make each other feel good.
Life’s never hard
With a soft gel like you.
You’re like the endocannabinoid system
I don’t get you, but we’re good together.
Roses are red,
Flower is green
You make my day
Like Beta-pinene
Because I want to start low and go slow
Are you a CB2 receptor?
Because I want you in me.
Did you know?
You have every ounce of my heart.
Let’s CBD oil up,
And make each other feel good.
Life’s never hard
With a soft gel like you.
You’re like the endocannabinoid system
I don’t get you, but we’re good together.
Roses are red,
Flower is green
You make my day
Like Beta-pinene
Hey Valentine,
Wanna be capsule mates?
Just wanted to say thanks,
for that pre-roll in the hay
Hey cutie, wanna vape tonight?
I promise I won’t combust in you.
Would doobie my Valentine?
Can I be your topical?
Because I want to be all over you.
Hey cutie,
I got you a flower for Valentine’s day
If I oral strip for you,
I promise you’ll dissolve fast.
You’re my CBD oral strip
Because with you I can swallow anything.
Wanna be capsule mates?
Just wanted to say thanks,
for that pre-roll in the hay
Hey cutie, wanna vape tonight?
I promise I won’t combust in you.
Would doobie my Valentine?
Can I be your topical?
Because I want to be all over you.
Hey cutie,
I got you a flower for Valentine’s day
If I oral strip for you,
I promise you’ll dissolve fast.
You’re my CBD oral strip
Because with you I can swallow anything.
We quizzed patients regarding sex and cannabis.
We also forced them to make agonizing decisions.
We even found an interactive way for them to cope on Blue Monday.
Also, I’ve written lots and lots of emails for our patients, and always make sure to include fun extensions they’ll appreciate beyond the sale or product on offer.
