Dorothy Parker once said “this was worse than terrible, this was terrible with raisins in” and that struck a loud and clear chord with me: no raisins. This isn’t an advertising analogy, I just think raisins ruin perfectly good cookies. If you’ve looked around a bit you’ve probably already guessed what I consider good copywriting: understanding social behaviour blended with a compelling narrative, and about the importance of making people care by having it feel personal.

Well you’d be dead wrong, because I learned everything I know on the mean streets of New Jack City. I was a rebel, a maverick, and maybe my advertising methods weren’t exactly ‘by the book’ but damnit they got results! I lived brief to brief, without a tomorrow, without a care in the world until the day everything changed, the day I wrote so hard I killed my art director. He was only four days from retirement, never again I vowed, never again.

Some conversation starters to help you out:

• Lived in Nigeria as a kid and had a pet monkey. 
  
• My current maximum elevation (via foot): 9,343 feet. 
  
• I can name the winner of every single season of survivor.