Subway Training Camp
Most people know Scottie Barnes the Basketball player, but how many people know Scottie the Sandwich artist? We teamed up with Subway, Scottie and a host of influencers to create Subway Training Camp, turning Scottie from Raptors superstar to coach/host of his own sandwich reality show, breaking down step by step what it takes to make the perfect sub.
I should warn you, I may have overdone it with the Basketball puns.
The TurHamKen
Subway wanted us to get people pumped up about their new festive sub that featured turkey, ham, and chicken + gravy and stuffing. So, we got a bunch of mascot costumes. Because who better to sell turkey, ham, and chicken than turkey, ham, and chicken themselves?
We also made holiday cards!
Subs are Finally All-Dressed
We introduced Subway’s All-Dressed Sauce by implying that until now, your subs have never been fully dressed. You may have thought they were, but it’s only NOW with all-dressed sauce that your subs could finally be considered decent. We also tapped into the love affair between the two brands and sprinkled in a bit of Canadiana. All in all, people loved the content, but they loved the sauce even more.
That’s a win-win.
Breadibles
For April Fools ‘ Day, we blew up the internet by introducing the world to cannabis edibles that tasted like our signature bread. Infused with BRD, people were legit bummed these things didn’t exist for real and weren’t actually dropping on 4/20.
These were super fun to bring to life, and our talented producer baked and carved them herself using a gelatin mold. I didn’t actually try one, but they looked great! These puppies got 3 million impressions, 144k engagements, 80k shares, and netted 1.3k new followers.
