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Make it an Indigo Weekend
Indigo hired me to do a series of radio ads for their Make it an Indigo Weekend Campaign. They wanted to try something new: getting people excited for the weekend by running three unique radio ads that ran on Monday, Tuesday and Wednesday for four straight weeks.
The insight was that for many customers, Indigo was their ‘happy place’. It was more than just a place to buy gifts and books, but a genuine destination for their family that offered a weekend refuge from the drudgery of everyday life.
