Saying it without saying it.
When it comes to promoting the benefits of medical cannabis, there are so many things you can’t say and so many guidelines you have to follow. When Emblem asked us to create this geo-targetted campaign, we realized that cannabis is something that most Canadians are already familiar with, which put us in the unique position of being able to talk to our target in a way that they know what we mean, without us needing to say it.
We also created these rebus puzzles for patients with time to spare sitting around in clinics waiting rooms.
