Finger Fitness
The only downside of Edo Japan offering three amazing meals for under 10 dollars? Your fingers need to be in tip-top chopstick-holdin’ shape if you want to take full advantage of the deal.
So what did we do? We partnered with finger-breakdancing digital sensation @fingerbreak (1.4 million YouTube subscribers) to teach people the best way to get their fingers juiced up. Thanks to us, thousands of Canadians had the chance to work out their cravings and eat their personal best. My only regret? We cut the frozen sukiyaki beef punching scene during the Rocky video. I know, I know.