Finger Fitness
The only downside of Edo Japan offering three amazing meals for under 10 dollars? Your fingers need to be in tip-top chopstick-holdin’ shape if you want to take full advantage of the deal.
So what did we do? We partnered with finger-breakdancing digital sensation @fingerbreak (1.4 million YouTube subscribers) to teach people the best way to get their fingers juiced up. Thanks to us, thousands of Canadians had the chance to work out their cravings and eat their personal best. My only regret? We cut the frozen sukiyaki beef punching scene during the Rocky video. I know, I know.
Slurp-Worthy
When Edo Japan changed up their ramen soup recipe, we tapped into a fun insight: in Japan, slurping is polite. It’s a way of showing you love the soup.
So we had some fun with that.
The Crave of Your Dreams
Dreams are the most powerful cravings we can have, I once read that on the back of a bento box. Well, what better way to bring our insane, wacky, over-the-top food dreams to life than with the magic of glitchy, weird AI? Our paid socials included poke bowl islands, rivers of sushi, noodle rivers, and more.
Then for World Sleep Day we created a teriyaki-scented dream-inducing pillow mist spray (say that 10 times fast) so we could further help people dream about our delicious food. Because you know who wants their pillow to smell like mouthwatering teriyaki? Everyone, that’s who.
They’re Dynamite
When Edo wanted to introduce new Dynamite Poke Bowls, we decided to lean into the bowls being an explosion of flavour in your mouth. We used classic onomotopeia style explosions and made ads that actually blow up (they would literally look like your screen was cracked after they exploded).
Relation Sticks
For Valentines Day, we offered Edo customers the chance to go in store and test their love with ‘Relation Sticks’. We challenged couples to share a pair of chopsticks and evaluate the strength of their relationship by how well they worked together.
Some people said that these were basically just normal chopsticks. But no, these are relation sticks, they’re totally different, an entirely new thing, legally distinct.