Tagvertising
Booksy wanted to spotlight wellness and beauty providers in the Dallas-Fort Worth area and show people how easy it is to ‘book the look’ online. So we teamed up with local legend Bryan ‘The Texas Law Hawk’ Wilson and then tagged his iconic billboards with graffiti that actively showed off the work of a Booksy professional. We hijacked three of his billboards and gave them new nails, tattoos, and a new do.
We then went to Brian’s Instagram and created a content series in which he bragged and then subsequently mourned his precious billboards.
We even got some influencer buzz.